Published By Crown & Canopy

The Essential Glamping Business Manual

In January 2018 Crown & Canopy were approached by The National Trust to create a glamping manual to inform their farm and estate managers of how to go about setting up glamping retreats across the UK. This document would introduce them to the world of glamping and guide them through setting up high end retreats from conception to completion.

Whilst compiling the document we realised a step by step guide would be valuable to many landowners across the UK thinking about setting up their own ventures. We soon decided to create a publicly available edition with added marketing and management sections based on our own industry experience of the last 8 years.

The first edition of The Essential Glamping Business Manual was published summer of 2018, this step by step guide takes the reader through the entire process and introduces all variables to consider from services and infrastructure to interior design, safety and day to day running. The business modelling section setting out average nightly rates, investment costs, ongoing maintenance costs and estimated yearly net profits from each style of retreat, based on various occupancy rates from bell tents to treehouses. This information can be used to create cash flow forecasts and projected returns for business plans, planning and grant applications.

In the second edition of the manual released in September 2019 with added elements regarding taxation, Community Infrastructure Levy, insurance, and regulations.

We have now completed the third edition of the manual released in October 2020. For this edition, we have researched every glamping site in the UK with International Glamping Business in order to gain insights and benchmark the industry for growth in the coming years. We have the new average nightly rates across all structure types along with all of our findings from our recent research and numerous other sources. New sections include information around COVID and safe practice, and an extended industry overview of 2019 and 2020 along with consumer trends and insights.

The manual is sold as a printable digital eBook/document with two purchasing options to select from:

Option 1 – Non-updated edition eBook/document

Option 2 – Receive free on-going editions each time the manual is updated periodically with new market data and information. Sold as a printable digital eBook/document.

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